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              |  | COUNTS THROUGH 01/02/2024 |  |  |  
          | 13,597,977 | TOTAL UNIVERSE / BASE RATE | $75.00/M |  
          | 9,715,609 | APPAREL MOB'S | + 
      $5.00/M |  
          | 8,960,210 | ELECTRONICS MOB'S | + 
      $5.00/M |  
          | 1,108,335 | 90 DAY HOTLINE | + 
      $7.50/M |  
          | 361,160 | 30 DAY HOTLINE | + 
      $10.00/M |  
        
        
          |  |  
          |   Collectively, teenagers command an immense amount of buying power. More importantly, teens are trendsetters and early adopters of technology. Just updated, American Teenager Mail Order Buyers are the parents of children ranging in age from 13 to 18 who are proven mail order buyers. These mostly female parents have a median household income of $54,200 with an average age of 45 and they can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more.  Their purchase decisions have a huge impact on what becomes popular, and they influence how families spend money. Research shows that 63% of a teen's disposable income goes for food, electronics and clothing. Today's teens are discovering trends and deciding for themselves. On average, parents will spend around $17 thousand on a single teenager in one year. You can't afford to ignore these mail order buyers in your direct response marketing plans for teens. Marketing to the parents of teenagers can be a powerful part of your next Direct Response Campaign and should make this a must test.   American Teenager MOB'S is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.     |  | 
        
          
            | MARKET: | CONSUMER |  
            | CHANNELS: |     |  
            | SOURCE: | INTERNET/ON-LINE, RETAIL/POP, DIRECT MAIL SOLD, MULTI SOURCED, CATALOG, BUYERS, WARRANTY CARD |  
            | PRIVACY: | UNKNOWN |  
            | DMA?: | YES - MEMBER |  
            | STATUS: | STANDARD PROVIDER |  
            | GEO: | USA |  
            | GENDER: | 81% FEMALE 19% MALE |  
          
          
            |  |  
            | AGE RANGE | $5.00/M |  
            | BUYING INTERESTS | $5.00/M |  
            | CREDIT CARD BUYERS | $10.00/M |  
            | DATE OF BIRTH | $10.00/M |  
            | DONOR INTEREST | $10.00/M |  
            | DWELLING TYPE | $5.00/M |  
            | ETHNIC/RELIGION | $10.00/M |  
            | GENDER/SEX | $5.00/M |  
            | GEO SELECT | $5.00/M |  
            | HOBBIES | $5.00/M |  
            | HOME OWNER | $5.00/M |  
            | INCOME RANGE | $10.00/M |  
            | LENGTH OF RESIDENCE | $5.00/M |  
            | MAIL ORDER BUYERS | $10.00/M |  
            | OCCUPATION | $5.00/M |  
            | PHONE NUMBER | $15.00/M |  
            | PRESENCE OF CHILDREN | $10.00/M |  
            | SCF | $5.00/M |  
            | STATE | $5.00/M |  
            | ZIP | $5.00/M |  
          
          
            | ADDRESSING |  
            | KEY CODING | $5.00/M |  
            | EMAIL | $75.00/F |  
            | FTP | $75.00/F |  
            | KEYING | $5.00/M |  
            | RUN CHARGE | $10.00/M |  |