YACHT AND LUXURY BOAT OWNERS comprises sailors who own a yacht or luxury boat more than 30 feet in length. These committed owners aregenerally affluent and well-educated, and have a strong sense of culture. These consumers have an upscale lifestyle and have the discretionary income that allows them to afford the good life and the finer things that accompany it.
These boating enthusiasts tend to travel extensively and enjoy other outdoor activities such as sailing, water skiing, fishing, and golf. With a high degree of taste and refinement, they are likely to enjoy other luxuries such as gourmet cooking, fine foods, and wine.
Owners have a median age of more than 55.
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