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Target enthusiasts of music in all forms from the mainstream to the alternative, classical music to rock music, comedy albums to holiday music and everything in between. They enjoy jazz music, pop music, and even folk or gospel music. These consumers are interested in keeping up to date not only with their favorite songs, but also everything related to the musicians and their lives. They are interested in anything and everything there is to know about their favorite artists. They also enjoy playing their own music and often purchase musical instruments.
In addition to listening to their favorite music, these consumers enjoy collecting music memorabilia, attending concerts, downloading videos, and buying electronic equipment. From children's music to adult rock music these enthusiasts are listening to everything.
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