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Readers are interested in alternative health medicine such as dietary supplements, vitamins, herbal teas, message therapy, acupuncture, and spiritual healing.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, personal nutrition, and conventional and integrative medicine.
These are affluent (41% with $500k+ net worth), information-driven consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men’s Health Magazine, Arthritis Today, Health Magazine and Women’s Health Magazine.
Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Alternative Health Email Alerts subscribers seek the latest information on different alternative health treatments. List is highly responsive to pharmaceutical, nutritional, and lifestyle offers. Medical writers for Newsmaxhealth.com and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock and David Brownstein. |
