|
COUNTS THROUGH 01/02/2024 |
|
|
8,412,115 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
3,609,740 |
MAIL ORDER BUYERS |
+
$10.00/M
|
681,477 |
90 DAY HOTLINE |
+
$7.50/M
|
234,660 |
30 DAY HOTLINE |
$10.00/M
|
|
Expressing their civil rights guaranteed in the Constitution, these Individuals have donated or inquired to local and national gun owner rights groups, organizations and sites. 2nd Amendment Supporters are American gun owners ranging in age from 18 to 90 who proudly believe that "the right of the people to keep and bear Arms, shall not be infringed." These gun owners can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. They overwhelmingly say it's more important to protect gun rights than control gun ownership. These 2nd Amendment Supporters are predominately male with an average age of 48 and median income of $42,500 and are much more likely to be classified as politically conservative. A majority of gun owners state that the main reason they own a gun is for protection, while 32% say they have a gun primarily for hunting and other reasons such as target shooting. This highly brand loyal and quickly growing segment of America should make 2nd Amendment Supporters a must test for your next hunting or fundraising direct response campaign.
2nd Amendment Supporters is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DONOR DATA, MULTI SOURCED, PUBLICATIONS, MEMBERSHIP, DIRECT MAIL SOLD, OPT-IN E-MAIL, NEWSLETTER, ATTENDEES, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
19% FEMALE 81% MALE |
|
AGE |
$5.00/M |
BUYING INTERESTS |
|
CHILDREN |
$5.00/M |
CREDIT CARDS |
$10.00/M |
DONOR INTEREST |
|
DONORS |
$10.00/M |
DWELLING TYPE |
|
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
GEO SELECT |
$5.00/M |
HOBBIES |
|
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
LIFESTYLE SELECT |
$10.00/M |
MAIL ORDER BUYERS |
$10.00/M |
OCCUPATION |
|
PHONES |
$15.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
|