The Woodworking Buyers from Home Solutions list allows marketers to target crafters at their home address who purchase magazines and products for woodworking tips and ideas or to hand make their own creations. These consumers are predominately men of varying income levels, education, interests, ethnicity, marital status, and ages. They make wooden home decor pieces, toys and more for personal use and their loved ones. They purchase products ranging from wood planks to chisels.
Woodworking hobbyists in this list make one-of-a-kind creations from scratch and completed woodworking kits for themselves, their family and friends. They purchase various types of soft and hard woods including pine, cherry, walnut, maple, cedar and oak to hand make, carve or whittle pieces that are often heirloom quality. They make tables, benches, wooden toys and trains, toy boxes, rocking chairs, wooden figurines, keepsake boxes, spice racks, and jewelry boxes. They purchase an assortment of woodworking equipment and tools to sand, turn on a lathe, paint, finish, drill, and saw their masterpieces. Men who enjoy woodworking often enjoy other craft projects including model building, metalworking, and leatherworking.
Woodworking enthusiasts require a variety of products to complete their works-of-art. They purchase woodworking books with ideas, blueprints and illustrations along with videos providing step by step instruction. They buy products including varnishes, stains, paints, oils, routers, jigs, saws, joiners, clamps, chisels, planes, bevels, hand drills, calipers, handsaws, augers, hammers, cutters, drill press, miter saw, and sanding tools. They also purchase complementary supplies including organizational storage, shelving, workbenches, workshop lighting, cleaning supplies, brooms, safety goggles, gloves, magnifiers, and work bench stools.
Crafters and hobbyists in the Woodworking Buyers list are open to marketing offers from craft publications, woodworking magazines, craft stores, lumber stores, hardware suppliers, credit card issuers, clubs and associations, continuing education and workshop providers, how-to DVDs and videos, and hobby stores.
