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COUNTS THROUGH 01/02/2024 |
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4,283,138 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
98,800 |
30 DAY HOTLINE |
+
$10.00/M
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311,220 |
90 DAY HOTLINE |
+
$7.50/M
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Toys that Teach Mail Order Buyers are the parents of children ranging in age from 6 months to 8 years who have purchased educational toys for their favorite child or children. Shaping their children's tomorrow by teaching them now is a common theme found in our Toys that Teach MOB's. These mostly female mail order buyers have an average age of 28 with a median income of $35,400 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Children go through distinct periods of development as they move from infants to young adults and to help further their child's growth these mail order parents have purchased educational toys that promote mental development in babies as well as educational toys for boys and girls that will inspire and captivate primary school aged children. As these children grow so will the opportunities to continue and expand their use of education toys, games, puzzles and software making this an ideal fit for most child and family oriented direct response campaigns.
Toys that Teach Mail Order Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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MARKET: |
CONSUMER |
CHANNELS: |
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SOURCE: |
INTERNET/ON-LINE, DIRECT MAIL SOLD, CATALOG, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
87% FEMALE 12% MALE |
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AGE RANGE |
$5.00/M |
BUYING INTERESTS |
$5.00/M |
CREDIT CARD BUYERS |
$10.00/M |
DATE OF BIRTH |
$10.00/M |
DONOR INTEREST |
$10.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY/RELIGION |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOBBIES |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME RANGE |
$10.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MAIL ORDER BUYERS |
$10.00/M |
OCCUPATION |
$5.00/M |
PHONE NUMBER |
$15.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
RUN CHARGE |
$10.00/M |
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