BrightFocus Foundation Masterfile Mailing List

BrightFocus Foundation Masterfile combines and dedupes Alzheimer's Disease Research, Macular Degeneration and National Glaucoma Foundation. Donors seeks to save mind and sight by funding research to find a cure.

SEGMENTS COUNTS THROUGH 03/31/2026
517,688 TOTAL UNIVERSE / BASE RATE $80.00/M
 377,161 24 MONTH DONORS     $80.00/M
 224,898 12 MONTH DONORS     + $10.00/M
  NON RECIPROCAL FEE     + $20.00/M
DESCRIPTION
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Compassion for Today – A Cure for Tomorrow…

 

The BrightFocus Foundation (BF) Masterfile combines Alzheimer's Disease Research, Macular Degeneration Research and National Glaucoma Research to create a robust, deduped file of mature donors.  These donors support innovative research worldwide and promote awareness of Alzheimer’s disease, responsible for approximately 60–70% of dementia cases, as well as serious vision conditions such as macular degeneration and glaucoma.

 

Working to save both mind and sight, these donors support the funding for research and cure of these age-related and genetically factored diseases.  Supporters are on average age 60+ with an average household income of $50k+.  Combined, these titles maintains an average gift of $30 and are 100% direct mail sourced. 


While these donors are dedicated to the research and cure of Alzheimer’s and sight related causes, many have also been afflicted personally by loved ones these degenerative illnesses.  BFF donors also express their compassion for other Health/Disease, Social/ Humanitarian, Environmental and Veteran causes.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 52% FEMALE 42% MALE  
SPENDING: $23.00 AVERAGE ORDER 
SELECTS
$10+   $11.00/M
12 MONTH DONOR   $10.00/M
6 MONTH DONOR   $16.00/M
AGE   $16.00/M
GENDER/SEX   $8.00/M
GEO (SCF, ZIP, STATE)   $8.00/M
INCOME   $16.00/M
LIFESTYLE / INTEREST   $16.00/M
NON-RECIPROCAL FEE   $20.00/M
PREMIUM VS. NON-PREMIUM DONOR   $11.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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