Compassion for Today – A Cure for Tomorrow…
The BrightFocus Foundation (BF) Masterfile combines Alzheimer's Disease Research, Macular Degeneration Research and National Glaucoma Research to create a robust, deduped file of mature donors. These donors support innovative research worldwide and promote awareness of Alzheimer’s disease, which represents around 70% of all cases of dementia and the deterioration of visual impairment.
Working to save both mind and sight, these donors support the funding for research and cure of these age-related and genetically factored diseases. Supporters are on average age 55+ with an average household income of $57k+. Combined, these titles maintains an average gift of $24 and are 100% direct mail sourced.
While these donors are dedicated to the research and cure of Alzheimer’s and sight related causes, many have also been afflicted personally by loved ones these degenerative illnesses. BFF donors also express their compassion for other Health/Disease, Social/ Humanitarian, Environmental and Cultural causes.
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