Bottom Line Wiland Direct Modeled Masterfile Mailing List

For over four decades Bottom Line Inc. has brought the best in wellness and wealth advice to its readers. Through its newsletter, e-newsletters and books, it provides useful, expert, actionable information to help readers navigate their world, saving time and money along the way. If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. This opportunity is open to any consumer participant in the Wiland Direct Database. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

SEGMENTS COUNTS THROUGH 04/30/2025
412,470 TOTAL UNIVERSE / BASE RATE $115.00/M
 412,470 ACTIVE SUBSCRIBERS/BUYERS     $115.00/M
  FUNDRAISER RATE     $75.00/M
DESCRIPTION
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For over four decades Bottom Line Inc. has brought the best in wellness and wealth advice to its readers. Through its newsletter, e-newsletters and books, it provides useful, expert, actionable information to help readers navigate their world, saving time and money along the way.

 

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Bottom Line is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

 

***Model fee is $37/M or $600/L if quantity is less than 17,000 names.***

 

Sample mailing piece is required for approval. Telephone solicitation is strictly prohibited.

 

List owner does not permit blow-ins without approval and compensation.

 

Bottom Line was purchased by Belvoir in March of 2021.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 32% FEMALE 57% MALE  
SPENDING: $39.99 AVERAGE ORDER 
SELECTS
STATE / SCF / ZIP   $10.00/M
WILAND MODEL FEE   $37.00/M
ADDRESSING
KEY CODING  $5.00/M
DELIVERY FEE  $75.00/F
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