|
COUNTS THROUGH 01/02/2024 |
|
|
29,491,317 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
522,650 |
30 DAY HOTLINE |
+
$10.00/M
|
22,145,366 |
MAIL ORDER DONORS |
+
$10.00/M
|
|
Just Updated, Seniors Who Give are compassionate individuals age 55+ who have made at least one charitable donation in the past year and who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. The average age of these Seniors who give is 63 with a median household income of $75,550. Individuals 55 and older are twice as likely as those aged under 30 years old to donate their money. They're the majority of the donor audience now, and will be until around 2033. Senior Christians are more likely than those with no religious affiliation to report that they made donations and volunteered time. Similarly, those who attend church or another religious institution regularly are much more likely to say they have donated and volunteered in the past year. Exclusive from JF Direct Marketing, these Seniors Who Give donors are well educated, compassionate men and women who should be a must test for your next fundraising, religious or family related direct response campaign.
Seniors Who Give is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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MARKET: |
CONSUMER |
CHANNELS: |
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SOURCE: |
DONOR INFORMATION, MULTI SOURCED, NEWSLETTER, DIRECT MAIL SOLD, ATTENDEES, DIRECT RESPONSE, MEMBERSHIP |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
57% FEMALE 41% MALE |
|
AGE |
$5.00/M |
BUYING INTERESTS |
$5.00/M |
CHILDREN |
$5.00/M |
CREDIT CARDS |
$10.00/M |
DWELLING TYPE |
$5.00/M |
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
HOBBIES |
$5.00/M |
HOME OWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
MOB'S |
$10.00/M |
OCCUPATION |
$5.00/M |
PHONES |
$15.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$75.00/F |
ENCRYPTION |
$30.00/F |
FTP |
$75.00/F |
P.S. LABELS |
$12.00/M |
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