Sportsman's Guide Enhanced Mailing List

Sportsman’s Guide has been outfitting outdoorsmen since their first catalog hit America’s mailboxes in 1977. The Sportsman’s Guide philosophy is simple: Offer the lowest prices on a huge selection of hunting, shooting, camping, clothing, footwear, and home and patio essentials with fast, courteous service and a satisfaction guarantee. Share The Thrill! Its active customer file is enhanced to offer large lifestyle segments of outdoors lovers.

SEGMENTS COUNTS THROUGH 04/30/2025
592,316 TOTAL UNIVERSE / BASE RATE $110.00/M
 307,427 12 MONTH BUYERS     + $10.00/M
 158,768 6 MONTH BUYERS     + $15.00/M
 61,089 3 MONTH BUYERS     + $20.00/M
 22,627 1 MONTH BUYERS     + $25.00/M
  *POLITICAL PARTY AFFILIATION-PLEASE INQUIRE!     + $20.00/M
  FUNDRAISER BASE RATE     $75.00/M
DESCRIPTION
listGraphic

Enhanced by LiftEngine, the Sportsman’s Guide Enhanced offers demographic, lifestyle and interest selects. The general buyers have purchased clothing, boots, shoes, knives, camping equipment, watches, automotive accessories, and additional hunting equipment. Sportsman’s Guide also features other gifts and novelties for outdoor enthusiasts, with special emphasis on deer hunting.

Sportsman's Guide is a leading catalog and internet marketer of name brand, value priced outdoor gear and general merchandise that supports their customers active outdoor lifestyle. These buyers have purchased a diverse mix of products including outdoor apparel, footwear, camping/hiking equipment, hunting and shooting accessories, fishing supplies, automotive products, electronics, pet supplies, watches and domestic products. Sportsman's Guide also features gifts and novelties with special emphasis for outdoor enthusiasts.

 

 

12 Month Enhanced Counts

546,300   Age 55+

504,500   Age 18-55

655,200   Income $50K+

393,200   Income $75K+

212,600   Income $100K+

225,800   Children Ages 0-9

174,700   Children Ages 10-18

  41,275   Hispanic

  20,645   Spanish Speaking 

672,300   Avid Reader

106,600   Boating/Sailing

424,300   Collectors

718,200   Computers / Hi-Tech

501,100   Cooking/Gourmet

416,500   Do-It- Yourself

429,000   Donors to Causes

385,900   Finance / Investing

565,700   Fitness / Exercise / Healthy Living

459,800   Gardenig

120,500   Golf

145,400   Military Family (Active/Retired)

417,700   Music

361,600   Pets

635,400   Sports Enthusiasts

415,900   Travel

 

Sportsman’s Guide Enhanced is recommended for:

  • Apparel
  • Book/Literature
  • Children's
  • Computers
  • Education/Self Improvement
  • Epicurean/Specialty Foods
  • Financial Investment
  • Gardening
  • Health
  • Insurance
  • Publishing
ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 12% FEMALE 86% MALE  
SELECTS
12 MONTH ENHANCED   
ACTIVE MILITARY/VETERANS   $20.00/M
AGE   $16.00/M
ETHNICITY   $15.00/M
GENDER/SEX   $10.00/M
INCOME SELECT   $16.00/M
LANGUAGE   $15.00/M
LIFESTYLE SELECT   $16.00/M
PRODUCT   $16.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $2.00/M
EMAIL  $75.00/F
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