Sportsman's Guide Mailing List

Sportsman’s Guide has been outfitting outdoorsmen since their first catalog hit America’s mailboxes in 1977. The Sportsman’s Guide philosophy is simple: Offer the lowest prices on a huge selection of hunting, shooting, camping, clothing, footwear, and home and patio essentials with fast, courteous service and a satisfaction guarantee. Share The Thrill!

SEGMENTS COUNTS THROUGH 05/31/2025
582,670 TOTAL UNIVERSE / BASE RATE $110.00/M
 296,627 12 MONTH BUYERS     + $10.00/M
 121,880 6 MONTH BUYERS     + $15.00/M
 57,339 3 MONTH BUYERS     + $20.00/M
 20,204 1 MONTH BUYERS     + $25.00/M
  INTERNET BUYERS BASE RATE     $130.00/M
  PUBLISHER RATE     $85.00/M
  FUNDRAISER RATE     $75.00/M
DESCRIPTION
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The Sportsman’s Guide is a direct marketer and internet retailer of hunting gear, fishing gear, military surplus, ammunition and outdoor sporting goods. The company was founded by Gary Olen in 1970, and the first Sportsman’s Guide catalog mailed in 1976. The story of Sportsman's Guide is simple and straightforward....guranteed lowest prices on a huge selection of name-brand outdoor gear, clothing and footwear, courteous service and a satisfaction guarantee. We've been outfitting America's outdoorsmen since our very first catalog.

 

Sportsman's Guide buyers have purchased a diverse mix of products including outdoor apparel, footwear, camping/hiking equipment, hunting and shooting accessories, fishing supplies, automotive products, electronics, pet supplies, watches and domestic products. Sportsman's Guide also features gifts and novelties with special emphasis for outdoor enthusiasts.


*MODELING & ENHANCEMENTS AVAILABLE

Sportsman's Guide is recommended for:

  • Adult
  • Apparel
  • Automotive
  • Camping
  • Credit Card
  • Electronics
  • Entertainment
  • Financial Investment
  • Fishing, Hunting & Shooting
  • General Merchandise
  • Handyman/Home Improvement
  • Insurance
  • Pet Products
  • Political Fundraising
  • Receation/Leisure
  • Sports

 Additional Selections include:

  • Apparel
  • Automotive Accessories
  • Camping & Hiking
  • Domestics
  • Electronics
  • Fishing & Marine
  • General Merchandise
  • Hardware & Tools
  • Hunting & Shooting
  • Military Surplus
  • Personal Accessories
  • Pet Supplies
ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 12% FEMALE 86% MALE  
SELECTS
$100+ BUYERS   $30.00/M
$50+ BUYERS   $20.00/M
$75+ BUYERS   $25.00/M
25+ BUYERS   $15.00/M
ADDITIONAL SELECTIONS   
GENDER/SEX   $10.00/M
MODELING FEE   $25.00/M
MULTI-BUYER   $10.00/M
NEW TO FILE   $15.00/M
PRODUCT   $16.00/M
PRODUCT SELECTS AVAILABLE   
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $2.00/M
EMAIL  $75.00/F
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