|
COUNTS THROUGH 04/05/2019 |
|
|
| 2,522,070 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
|
|
|
This model targets households most resembling consumers planning to buy fixed or variable annuities in next 12 months. Model shows age, income, and home ownership levels is an important determining factor in this purchase decision. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, BUYERS, COMPILED LISTS, MULTI SOURCED, RETAIL/POP, AFFINITY LISTS, SINGLE BUYERS, MULTI-BUYERS, INTERNET/ON-LINE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
