SENIOR BOOK BUYERS Mailing List

Senior Book Buyers are individuals ranging in age from 55 to 87 who are passionate about reading and have purchased at least one book in the 10 months. The demise of printed books and those who purchase them belongs in the science fiction section of the local book seller. Sales of printed books rose in 2018 helping to bring in more than 27 billion in sales as printed books still outpace e-books. In 2018, the largest demographics for book buyers were high income, married seniors who range in age from 55 to 68. They can be found in our Senior Book Buyers file. These men and women enjoy reading as a nice way to relax, gain knowledge and for the entertainment value of reading good stories and watching the plot unfold. A great many belong to local book clubs and will get together to discuss the books they're reading while others enjoy sharing their books with family and friends.

SEGMENTS COUNTS THROUGH 01/02/2024
7,668,192 TOTAL UNIVERSE / BASE RATE $75.00/M
 325,507 HOTLINE LAST 30 DAYS     + $10.00/M
 6,215,310 MAIL ORDER BUYERS     + $10.00/M
DESCRIPTION
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Senior Book Buyers are individuals ranging in age from 55 to 87 who are passionate about reading and have purchased at least one book in the past year and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Sales of printed books rose in 2018 helping to bring in more than 27 billion in sales as printed books still outpace e-books. In 2018, the largest demographics for book buyers were high income, married seniors who range in age from 55 to 68. And we have them in our Senior Book Buyers file. These men and women enjoy reading as a nice way to relax, gain knowledge and the entertainment value of reading good stories and watching the plot unfold. A great many belong to local book clubs and will get together to discuss the books they're reading while others enjoy sharing their books with family and friends. Senior Book Buyers is filled with buyers who are always in search of a great read. These proven buyers are well educated men and women who would be great candidates for your next direct response campaign.

 

Senior Book Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

 

 

ORDERING INSTRUCTIONS
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG, BUYERS, DIRECT RESPONSE, DIRECT MAIL SOLD, MEMBERSHIP, MULTI SOURCED, CONTROLLED CIRCULATION 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 65% FEMALE 35% MALE  
SELECTS
AGE   $5.00/M
BUYING INTERESTS   
CHILDREN   $5.00/M
CREDIT CARDS   $10.00/M
DONOR INTEREST   
DWELLING TYPE   
ETHNIC/RELIGION   $10.00/M
GENDER   $5.00/M
HOBBIES   
HOME OWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
MOB'S   $10.00/M
OCCUPATION   
PHONES   $15.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
ENCRYPTION  $30.00/F
FTP  $75.00/F
P.S. LABELS  $12.00/M
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