|
COUNTS THROUGH 01/02/2024 |
|
|
7,668,192 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
325,507 |
HOTLINE LAST 30 DAYS |
+
$10.00/M
|
6,215,310 |
MAIL ORDER BUYERS |
+
$10.00/M
|
|
Senior Book Buyers are individuals ranging in age from 55 to 87 who are passionate about reading and have purchased at least one book in the past year and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Sales of printed books rose in 2018 helping to bring in more than 27 billion in sales as printed books still outpace e-books. In 2018, the largest demographics for book buyers were high income, married seniors who range in age from 55 to 68. And we have them in our Senior Book Buyers file. These men and women enjoy reading as a nice way to relax, gain knowledge and the entertainment value of reading good stories and watching the plot unfold. A great many belong to local book clubs and will get together to discuss the books they're reading while others enjoy sharing their books with family and friends. Senior Book Buyers is filled with buyers who are always in search of a great read. These proven buyers are well educated men and women who would be great candidates for your next direct response campaign.
Senior Book Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
CATALOG, BUYERS, DIRECT RESPONSE, DIRECT MAIL SOLD, MEMBERSHIP, MULTI SOURCED, CONTROLLED CIRCULATION |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
|
AGE |
$5.00/M |
BUYING INTERESTS |
|
CHILDREN |
$5.00/M |
CREDIT CARDS |
$10.00/M |
DONOR INTEREST |
|
DWELLING TYPE |
|
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
HOBBIES |
|
HOME OWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
MOB'S |
$10.00/M |
OCCUPATION |
|
PHONES |
$15.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$75.00/F |
ENCRYPTION |
$30.00/F |
FTP |
$75.00/F |
P.S. LABELS |
$12.00/M |
|