BABY BOOMER ELECTRONIC BUYERS Mailing List

Baby Boomers are still the TV generation but are also the fastest-growing age group online and make up 70% of Americas disposable income. Boomers are now just as likely as Gen X and Gen Y to own a pc, access the internet daily, own smart phones, DVRs, digital cameras, tablets and GPS systems. Just updated, Baby Boomer Electronic Buyers consists of men and women electronic buyers ranging in age from 56 to 75 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Born between 1946 and 1964, Boomers today represent 28% of the U.S. population and account for 44% of all monies spent on technology. The 52 to 66 year-old group now spends more money on technology than any other demographic. Exclusive from JF Direct Marketing, Baby Boomer Electronic Buyers is filled with one of the quickest growing market segments in America and should be a must test for all marketers when planning their next direct response campaign.

Baby Boomer Electronic Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

• To order this list, contact your List Broker and ask for NextMark List ID #463455 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• 5,000 NAME MINIMUM ORDER $450.00 MINIMUM PAYMENT
• 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
• EXCHANGE IS NOT AVAILABLE
• REUSE IS AVAILABLE
• CANCELLATION FEE AT $50.00/F