|
COUNTS THROUGH 01/02/2024 |
|
|
| 4,471,325 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 103,662 |
HOTLINE LAST 30 DAYS |
+
$10.00/M
|
| 2,780,916 |
MAIL ORDER BUYERS |
+
$10.00/M
|
|
|
Married African American Households embrace the idea that you're not just married to one person, you're married to a family. You're married to a community and a church. Just Updated, African American Married Households consists of married African Americans ranging in age from 21 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Working African American married-couple families make more than twice that of Female householder families, bringing in more than $88,700 annually. Marriage has become less common among African Americans. In 2017, there were over 10 million African American family households with only half of those being married households. In the African American community, 69% of African American children are raised in a single parent household. Exclusive from JF Direct Marketing, African American Married Households is filled with one of the most untapped and quickly disappearing market segments in America making it a must test for all marketers when planning their next direct response campaign.
African American Married Households is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, INSURANCE, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 49% MALE |
|
|
| AGE |
$5.00/M |
| BUYING INTERESTS |
$5.00/M |
| CHILDREN |
$5.00/M |
| CREDIT CARDS |
$10.00/M |
| DEMOGRAPHIC |
$5.00/M |
| DONOR INTEREST |
$10.00/M |
| DWELLING TYPE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER |
$5.00/M |
| HOBBIES |
$5.00/M |
| HOME OWNER |
$10.00/M |
| HOTLINE |
$10.00/M |
| INCOME |
$10.00/M |
| LIFESTYLE SELECTION |
$5.00/M |
| MOB'S |
$10.00/M |
| OCCUPATION |
$5.00/M |
| PHONES |
$15.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$75.00/F |
| ENCRYPTION |
$30.00/F |
| FTP |
$75.00/F |
| P.S. LABELS |
$12.00/M |
|