AFRICAN AMERICAN MARRIED HOUSEHOLDS Mailing List

Marriage appears to contribute greatly to the economic well-being of African-American families. Just Updated, African American Married Households consists of married African Americans ranging in age from 21 to 90 who can be selected by mmyy. Working African American married-couple families make more than twice that of Female householder families, bringing in more than $88,700 annually. Marriage has become less common among African Americans. African American households are the least likely to contain a married couple, compared to other racial/ethnic groups. Only 31% of African American households contain a married couple, compared to 80% for Whites, and 70% among Hispanics. Exclusive from JF Direct Marketing, we have over 4 million African American Married Households who can be reached by name at postal home address and are an ideal fit for most family offers.

SEGMENTS COUNTS THROUGH 01/02/2024
4,471,325 TOTAL UNIVERSE / BASE RATE $85.00/M
 103,662 HOTLINE LAST 30 DAYS     + $10.00/M
 2,780,916 MAIL ORDER BUYERS     + $10.00/M
DESCRIPTION
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Married African American Households embrace the idea that you're not just married to one person, you're married to a family. You're married to a community and a church. Just Updated, African American Married Households consists of married African Americans ranging in age from 21 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Working African American married-couple families make more than twice that of Female householder families, bringing in more than $88,700 annually. Marriage has become less common among African Americans. In 2017, there were over 10 million African American family households with only half of those being married households. In the African American community, 69% of African American children are raised in a single parent household. Exclusive from JF Direct Marketing, African American Married Households is filled with one of the most untapped and quickly disappearing market segments in America making it a must test for all marketers when planning their next direct response campaign. 

 

African American Married Households is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability. 

 

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, INSURANCE, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 49% MALE  
SELECTS
AGE   $5.00/M
BUYING INTERESTS   $5.00/M
CHILDREN   $5.00/M
CREDIT CARDS   $10.00/M
DEMOGRAPHIC   $5.00/M
DONOR INTEREST   $10.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $10.00/M
GENDER   $5.00/M
HOBBIES   $5.00/M
HOME OWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
LIFESTYLE SELECTION   $5.00/M
MOB'S   $10.00/M
OCCUPATION   $5.00/M
PHONES   $15.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
ENCRYPTION  $30.00/F
FTP  $75.00/F
P.S. LABELS  $12.00/M
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