Born between 1965 to 1981, the Generation X DIY mindset is about more than just doing projects on their own, they want to make it their own. This generation, now controls over 35% of the 365 billion home improvement market. Exclusive from JF Direct Marketing, Generation X Home Improvement Households are Do-It-Yourself homeowners who range in age from 38 to 54 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These do-it-yourselfers have a median household income of $73,500 with an average age of 44. They want their home to feel unique and special. Whether it's general repairs, home enhancements or more elaborate improvements, this generation of people take on DIY projects because they flat out enjoy it and they feel like they can handle the task. Just updated, these dedicated Generation X Home Improvement Households are part of a quickly growing segment of America and should be a must test for your next DIY, family, automotive DIY, outdoor and healthy living direct response campaign.
Generation X Home Improvement Households is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability. |
