Born in 1974, Rider is dedicated to delivering product evaluations, comprehensive road tests, technical features and award-winning editorial to motorcycle enthusiasts who hit the road at sunrise, purchase products for their bikes, and are both active and engaged in the motorcycle lifestyle.
For subscribers, owning a motorcycle is not a luxury…it’s a way of life. They’re passionate, experienced, affluent and committed to motorcycling. They have cash and look forward to spending it on something they love; keeping their bikes running well and looking great.
- 57% ride more than 5,000 miles annually
- 43% are likely to buy a motorcycle in the next 12 months
- 59% spent more than $500 on apparel and helmets in the past 12 months
- 98% buy from Rider advertisers |
