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What could be better than sitting at home watching your favorite TV/Cable infomercial shows? These buying consumers have a credit card ready, surfing the channels, and are ready to buy! The ease of dialing-in and making a purchase of products you just have to have is much too tempting not to do it. Sometimes these consumers get to call-in and speak with their favorite DRTV host and tell them all about what they just purchased.
Decorating accents for both inside and out are now available by seasonal buyers. These consumers are aficionados when it comes to hanging lights or sprucing up inside their home. The latest products make it easy to make a home look like a wonderland for their most special holiday. The most popular products are for Easter, 4th of July, Christmas, Valentine’s day, Thanksgiving, and Hanukkah. You can now have your choice and pick by holiday purchases.
These consumers are also known to be more responsive to online and direct mail advertising. The average age of these DRTV buyers is 40 with an income of $40,000 or better. 70% of them purchase at least TWICE a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of apparel and accessories.
We can help you identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
