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What could be better than sitting at home watching your favorite TV/Cable infomercial shows? These buying consumers have a credit card ready, surfing the channels, and are ready to buy! The ease of dialing-in and making a purchase of products they just have to have is too tempting not to do it. Sometimes these consumers get to call-in and speak with their favorite DRTV host and tell them all about what they just purchased.
These consumers are making purchases of various products such as anti-age skin creams, face washes, hair products, vitamins, health products, beauty aids, and everything in between to help themselves look and feel healthy. The average sale is $50.00.
These consumers are also known to be more responsive to online and direct mail advertising. The average age of these DRTV buyers is 40 with an income of $35,000 or better. 65% of them purchase at least TWICE a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of apparel and accessories.
We can help you identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers
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