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The African-American consumer has an annual disposable income of over 535 billion dollars. Defined as discerning buyers, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales.
This file is compiled from subscribers, responders, census tract data, and the application of the “LSDI Proprietary Ethnic Encoding System” to a nationwide household database.
The list is NCOA'd monthly and new names are added monthly.
USAGE
AFRICAN CHARTER TOURS
AFRICAN COMMERCE CO.
AMERICAN ASSOCIATION OF RETIRED PERSONS
AMERITECH
AT&T
BEST WESTERN
BLACK BABY
BLACK ENTERTAINMENT TELEVISION *
BLUE CROSS/BLUE SHIELD
CITICORP/CITIBANK/CLOVISPOINT
ESSENCE BY MAIL *
ESSENCE MAGAZINE
FIRST AMERICAN PRINTING
GROLIER
GRUNTAL AND CO.
HOMELAND AUTHENTICS *
INNER CITY SCHOLARSHIP FUND *
IRRESISTIBLE RHYTHM *
JAZZ HERITAGE SOCIETY *
JCPENNEY *
K-MART STORES *
LOS ANGELES PHILHARMONIC
LUTHERAN CHILD *
METROPOLITAN LIFE
MICROSOFT CORPORATION
NAACP/LEGAL DEFENSE FUND *
ASHRO LIFESTYLE
BLACK LIVES MATTER
PHYSICIANS MUTUAL
PRUDENTIAL SECURITIES
PUTTING CHILDREN FIRST
RUN N' SHOOT *
SEARS
ST. MARY'S CHILDREN'S HOSPITAL
UNITED GROUP
UNITED NEGRO COLLEGE FUND
VERIZON
VIDEO YESTERYEAR
Continuation = *
All 12 Month Usage |
