|
What could be better than sitting at home watching your favorite TV/Cable infomercial shows? These buying consumers have a credit card ready, surfing the channels and are ready to buy! The ease of dialing-in and making a purchase of products you just have to have is too tempting not to do it. Sometimes these consumers get to call in and speak with their favorite DRTV host and tell them all about what they just purchased.
These consumers are making purchases from well-known brands as well as up-and-coming brands that are being shown live on TV. These are seasonal clothing buyers, keeping up with the best trends and keeping an eye out for what will make them feel pretty at home and in the work place.
These consumers are also known to be more responsive to online and direct mail advertising. The average age of these DRTV buyers is 35 with an income of $35,000 or better. 65% of them purchase at least TWICE a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of apparel and accessories.
We can help you identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
