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Consumer reports show more than 20 million American females of all ages are now purchasing their jewelry from catalogs, online, and DRTV each year. These known buyers love the easy access to products they want sent to their home. Most companies even offer free shipping to entice these buyers.
The buyers here are purchasing jewelry for special occasions, vacations, dining out, the work place, or just a beautiful and fun piece that is a must have for their jewelry box. A lot of these buyers see the beauty as well in costume jewelry that usually is being sold for a more reasonable price. After all, more is always better!
Every type of product imaginable is out there and easy to buy. After supplying their credit card or check number they wait for their package to be “sent by mail.” These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 35 with an income of $40,000 or better. 75% of them purchase at least once a month, using check by phone or a major credit card.
These consumers have all been identified by their buying habits after they have made a purchase using a credit card. We can also identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
