THE IMS SMOKERS DATABASE IS COMPRISED OF CIGARETTE AND CIGAR SMOKERS. THESE INDIVIDUALS HAVE SUBMITTED THEIR INFORMATION VIA ONLINE WEBSITES, SURVEYS, COUPON OFFERS AND TOBACCO OFFERS. THEY RESPOND WELL TO CIGARETTE COUPONS AND OFFERS, NEW BRANDS AND PROMOTIONS. THEY CAN BE TARGETED ACCORDING TO THEIR GENDER, GEO, AGE, INCOME AND BRAND. REACH CIGARETTE AND CIGAR SMOKERS AT THEIR HOME AND/OR EMAIL ADDRESS. THESE CONSUMERS HAVE COMPLETED A QUESTIONNAIRE ABOUT THEIR USE OF TOBACCO PRODUCTS. ALL RESPONDERS HAVE STATED THAT THEY ARE SMOKERS AND MANY OF THESE CONSUMERS HAVE PURCHASED THEIR TOBACCO PRODUCTS ONLINE. THIS SMOKERS LIST IS COMPRISED OF RJ REYNOLDS OFFERS AND SMOKERSREWARD.COM SURVEY SUBMISSIONS.
UPDATE CYCLE: NCOA'D QUARTERLY, NEW NAMES ADDED MONTHLY.
IMS PARTNERS WITH THE EURO GROUP, ORACLE CORPORATION, DELL CORPORATION, AND SAP TO PROVIDE ITS CLIENTS WORLD-CLASS DATA PRODUCTS AND SYSTEMS.
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