|
COUNTS THROUGH 08/09/2020 |
|
|
| 4,273,920 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
| |
MONTHLY RESPONDERS |
+
|
| |
QUARTERLY RESPONDERS |
+
|
|
|
- U.S. OWNERSHIP OF RECREATION VEHICLES (RVS) HAS REACHED RECORD LEVELS, REVEALS A 2005 STUDY BY THE UNIVERSITY OF MICHIGAN’S SURVEY RESEARCH CENTER.
- ONE IN 12 U.S. VEHICLE-OWNING HOUSEHOLDS NOW OWNS AN RV. THAT'S ABOUT 8.2 MILLION HOUSEHOLDS - A 15 PERCENT INCREASE DURING 2001-2005 AND A 58 PERCENT GAIN DURING 1980-2005.V OWNERSHIP RATES NOW EXTEND ACROSS A 40-YEAR SPAN FROM AGE 35 – 75. THOSE UNDER AGE 35 POSTED THE LARGEST GAINS IN RV OWNERSHIP RATES OVER THE PAST FOUR YEARS.
- TODAY'S TYPICAL RV OWNER IS 49 YEARS OLD, MARRIED, WITH AN ANNUAL HOUSEHOLD INCOME OF $68,000 - HIGHER THAN THE MEDIAN FOR ALL HOUSEHOLDS, ACCORDING TO THE MICHIGAN STUDY.
- RV OWNERS ARE LIKELY TO OWN THEIR HOMES AND SPEND DISPOSABLE INCOME ON TRAVELING - AN AVERAGE OF 4,500 MILES AND 26 DAYS ANNUALLY, RECREATION VEHICLE INDUSTRY ASSOCIATION (RVIA) SURVEYS SHOW.
- A LEADING FORCE BEHIND RV OWNERSHIP'S UPSWING IS THE ENORMOUS BABY BOOMER GENERATION, SUPPORTED BY STRONG OWNERSHIP GAINS AMONG BOTH YOUNGER AND OLDER BUYERS. IN FACT, HIGH RV OWNERSHIP RATES NOW EXTEND ACROSS A 40-YEAR SPAN FROM AGE 35-TO-75, THE STUDY FOUND.
- MORE RVS ARE NOW OWNED BY THOSE AGES 35-TO-54 THAN ANY OTHER GROUP, ACCORDING TO THE UNIVERSITY OF MICHIGAN STUDY.
- NEARLY NINE PERCENT OF U.S. HOUSEHOLDS HEADED BY 35-TO-54 YEAR OLDS OWN AN RV, SLIGHTLY EXCEEDING THE 8.6 PERCENT OWNERSHIP RATES OF THOSE 55 AND OVER. THOSE UNDER AGE 35 POSTED THE LARGEST GAINS IN RV OWNERSHIP IN THE 2005 SURVEY.
- RVIA ESTIMATES NATIONWIDE THERE ARE AS MANY AS 30 MILLION RV ENTHUSIASTS, INCLUDING RV RENTERS.
- TWO-THIRDS OF CURRENT OWNERS PLAN TO PURCHASE ANOTHER RV. AMONG HOUSEHOLDS THAT HAVE NEVER OWNED AN RV, MORE THAN ONE IN SIX EXPRESSED INTEREST IN BUYING ONE IN THE FUTURE. AMONG ALL U.S. HOUSEHOLDS, NEARLY ONE QUARTER INTEND TO PURCHASE AN RV IN THE FUTURE.
UPDATE CYCLE: NCOA'D QUARTERLY, NEW NAMES ADDED MONTHLY.
IMS PARTNERS WITH THE EURO GROUP, ORACLE CORPORATION, DELL CORPORATION, AND SAP TO PROVIDE ITS CLIENTS WORLD-CLASS DATA PRODUCTS AND SYSTEMS.
|
|
| MARKET: |
BUSINESS AND CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
6% FEMALE 94% MALE |
|
|
| AGE RANGE |
|
| DATE OF BIRTH |
|
| EMAIL |
$50.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER/SEX |
|
| GEO SELECT |
|
| HOUSEHOLD INCOME |
|
| MARITAL STATUS |
|
| PHONE NUMBER |
$50.00/M |
| POLITICAL AFFILIATION |
|
| PRESENCE OF CHILDREN |
|
| ADDRESSING |
| KEY CODING |
$2.00/M |
| EMAIL TRANSMITTAL |
|
| FTP DOWNLOAD |
$250.00/F |
|
