THE IMS NEWLY ENGAGED DATABASE IS FILLED WITH BRIDES TO BE THAT ARE SEARCHING OUT PRODUCTS AND SERVICE PROVIDERS TO HELP MAKE THEIR SPECIAL DAY A REALITY. THESE NEWLY ENGAGED CONSUMERS ARE USUALLY METICULOUS ABOUT THE DAY THEY HAVE ENVISIONED SINCE THEY WERE LITTLE GIRLS, AND NEED PRODUCTS AND SERVICES FOR EVERY DETAIL; FROM TABLE CENTERPIECES AND GUEST GIFTS, TO BRIDAL APPAREL, FLOWERS, AND CAKE. IT IS ESTIMATED THAT THERE ARE 3 MILLION ENGAGEMENTS A YEAR RESULTING IN WEDDINGS IN THE UNITED STATES DIRECT MARKETERS CAN TAP INTO THAT HUGE REVENUE GENERATING MARKET. THESE NEWLY ENGAGED WOMAN ARE EXCELLENT PROSPECTS FOR BRIDAL CATALOGS AND MAGAZINES SUBSCRIPTIONS, WEDDING PLANNERS, EVENT PLANNERS, WEDDING DECORATORS, GIFT SHOPS, CATERERS, VENUES, BRIDAL STORES, FABRIC AND DESIGN STORES, REGISTRY AND DEPARTMENT STORES THAT OFFER REGISTRY, FLOWER SHOPS, AND INVITATION AND ITINERARY PRINT HOUSES.
UPDATE CYCLE: NCOA'D QUARTERLY, NEW NAMES ADDED MONTHLY.
IMS PARTNERS WITH THE EURO GROUP, ORACLE CORPORATION, DELL CORPORATION, AND SAP TO PROVIDE ITS CLIENTS WORLD-CLASS DATA PRODUCTS AND SYSTEMS.
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