THE IMS GOLFERS DATABASE IS FILLED WITH AN EXCESS OF 12 MILLION GOLFERS AND GOLF ENTHUSIASTS BROKEN OUT BY STATE. THESE CONSUMERS ARE BOTH FANS AND ACTIVE PLAYERS OF THE SPORT AND WANT TO STAY UP-TO-DATE WITH ALL THE LATEST GOLF DEVELOPMENTS, ESSENTIALS AND COURSES. OUR GOLFERS AND GOLF ENTHUSIASTS SEARCH FOR THE LATEST TRENDS IN GOLF AND ARE THE PERFECT PROSPECT FOR EVERYTHING AND ANYTHING GOLF RELATED. THESE CONSUMERS ENJOY THE GAME AS A RECREATIONAL SPORT, METHOD OF RELAXATION, NETWORKING, EXERCISE OR SIMPLY TO SPEND TIME IN THE GREAT OUTDOORS. GOLFING ENTHUSIASTS TEND TO STAY CURRENT WITH THEIR PREFERRED SPORT, ENGAGE IN GOLF EVENTS AND TOURNAMENTS, FOLLOW PGA TOURS AND TAKE GOLF VACATIONS. THESE CONSUMERS HAVE THE DISCRETIONARY INCOME TO PURSUE AND STAY UP-TO-DATE WITH THE LATEST TRENDS ASSOCIATED WITH THEIR SPORT. THESE GOLF LOVERS SEEK OUT AND ARE GREAT PROSPECTS FOR OFFERS ON THE NEWEST GOLFING ESSENTIALS SUCH AS CLUBS, BAGS, BALLS, TEES, GRIPS, DIVOT REPAIR TOOLS, SHOES, AND OTHER GOLFING APPAREL. MANY ARE SUBSCRIBERS TO ONE OR MORE GOLFING PUBLICATIONS AND OWN GOLF TRAINING BOOKS OR VIDEOS. WHEN IT COMES TO GOLF TECHNIQUES AND MERCHANDISE, THESE GOLF ENTHUSIASTS AND PLAYERS CAN'T GET ENOUGH. THESE GOLFERS CAN ALSO BE FLAGGED BY INCOME, MARITAL STATUS, HOMEOWNERS AND AGE. AS AN ADDED FEATURE, IMS HAS THE UNIQUE ABILITY TO TAKE A CROSS-SECTION OF A GENERAL EMAIL DATABASE AND QUERY GOLF TERMS USED WITHIN AN INDIVIDUAL EMAIL ADDRESS. IMS CAN ALSO LOOK DEEPER INTO A CONSUMERS INFORMATION TO SEE IF THEY LIVE ON A GOLF COURSE OR RESIDE WITHIN A COUNTRY CLUB COMMUNITY.
IMS PARTNERS WITH THE EURO GROUP, ORACLE CORPORATION, DELL CORPORATION, AND SAP TO PROVIDE ITS CLIENTS WORLD-CLASS DATA PRODUCTS AND SERVICES.
