Active Interest Media Home Group Enhanced Masterfile Mailing List

For over three decades, Active Interest Media's Home Group formally August Home Publishing (AHP) has been the authority on all things woodworking, gardening & cooking. Their magazine subscribers have been merged, deduped, and enhanced with demographic and transactional data to develop an Enhanced Masterfile of highly sought-after consumers.

SEGMENTS COUNTS THROUGH 04/30/2025
225,996 TOTAL UNIVERSE / BASE RATE $110.00/M
 82,068 6 MONTH HOTLINE     + $11.00/M
 33,767 3 MONTH HOTLINE     + $16.00/M
  12 MONTH EXPIRES     $85.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  INSURANCE RATE     $75.00/M
  NON RECIPROCAL CHARGE     + $20.00/M
DESCRIPTION
listGraphic

Part of Active Interest Media’s Home Group, The Enhanced Masterfile is comprised of 5 award winning titles, Garden Gate, Cuisine At Home, Horticulture, Popular Woodworking and Woodsmith

 

Reach enthusiasts who are passionate about their hobbies & interests, from cooking to woodworking. They are a perfect target for a variety of offers including; epicurean, home improvement, gardening, woodworking products, crafts, tools, design & general merchandise offers. They are also a responsive audience to fundraising appeals from humanitarian, environmental, veteran, cultural to children's.

 

Demographics:

  • Median age 55
  • Average income $78,000
  • Homeowners
  • Do-it-yourselfer, Gardener, Crafter, Epicurean

 

 

Active Interest Media has been inspiring and educating a vast community of cooks, woodworkers, and gardeners. The Home Group offers a diverse group of prospects that are active, passionate & responsive.

 

Please inquire on available enhancements

MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 45% FEMALE 35% MALE  
SPENDING: $55.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $16.00/M
CHILDS AGE RANGE   $16.00/M
ETHNIC / RELIGIOUS   $16.00/M
ETHNIC/ETHNICITY   $16.00/M
GENDER/SEX   $10.00/M
INCOME RANGE   $15.00/M
LIFESTYLE   $16.00/M
LIST TITLE SELECT   $8.00/M
MAIL ORDER BUYERS   $16.00/M
NET WORTH   $12.00/M
OTHER LIFESTYLE/INTEREST   $16.00/M
PAID   $12.00/M
PET OWNERS   $16.00/M
POLITICAL AFFILIATION   $20.00/M
PRESENCE OF CHILD   $16.00/M
RELIGION/RELIGIOUS   $16.00/M
SELECTIONS   
SOURCE   $12.00/M
STATE, SCF, ZIP   $10.00/M
TRAVEL   $16.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
ZIP TAPE  $35.00/F
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