Part of Active Interest Media’s Home Group, Woodsmith subscribers are devoted to everything woodworking. Readers of Woodsmith range from the novice to the expert woodworker and rely on Woodsmith’s expert staff to provide practical knowledge on all things woodworking for more than 30 years. From the latest tools & equipment, weekend, heirloom, shop & designer series projects, to enhanced woodworking techniques.
The Woodsmith audience is loyal, with a renewal rate over 65%. At various skill levels, they are serious woodworkers who build weekend projects to designer series projects. They are a perfect target for a variety of offers including; home improvement, woodworking products, crafts, tools, design & general merchandise offers.
Demographics:
- Median age 66
- 82% Male/9% Female
- Average income $87,000
- 56% are college educated
- 85% are married
- High presence of a home workshop
- Do-it-yourselfer, Gardener, Crafter
* For Enhancements, Please refer To The Active Interest Media Home Group Enhanced Masterfile*
For over 35 years The AIM Home Group has been inspiring and educating a vast community of cooks, woodworkers, and gardeners. The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.
MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS |
