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Consumer reports show more than 20 million American households are now purchasing their gardening products and fun family projects from catalogs, online, and DRTV each year. These known buyers are purchasing vegetable & flower seeds, herbs, books, tools, and indoor green houses. The most popular thing to do is put a window box in the kitchen and have all their herbs grow when it’s cold outside. In Summer, Spring, and Fall, they are in the yard planting and growing. It’s not just about the roses anymore, these home gardeners are also growing exotic flowers and trees. What could be better than going out to the yard and picking fresh fruit off the tree and vegetables from the ground they work so hard in?
Every type of product imaginable is out there and easy to buy. After supplying their credit card or check number, they wait for their package to be “sent by mail.” These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 40 with an income of $40,000 or better and 75% of them purchase at least once a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of product and service offers.
These consumers have all been identified by their buying habits after they have made a purchase using a credit card. We can also identify if these consumers have used a bank or retail card
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
