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Consumer reports show more than 45 million American households are now purchasing their kitchen aids, gadgets and food products from their favorite catalogs, online, and DRTV each year. These known buyers love the ease and access to every product they want. These are the consumers who prefer to stay at home and entertain both family and friends on the weekends. Having all the best tools at hand helps them make their dinner parties look and taste like it came from the finest of restaurants.
Every type of product imaginable is out there and is easy to buy. After supplying their credit card or check number, they wait for their package to be “sent by mail.” These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 35 with an income of $40,000 or better and 75% of them purchase at least once a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of product and service offers.
These consumers have all been identified by their buying habits after they have made a purchase using a credit card. We can also identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
