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Enjoyed by millions of consumers, the Smart Perks Direct Mail platform puts your brand squarely in front of a unique and highly responsive customer. We reach these consumers by leveraging a fresh design that features a personalized, customer-specific message geared towards impact and response.
Sent to two unique customer segments Advantage and Savvy Shoppers, Smart Perks integrates your branded offer into the mix with other highly desirable segment-appropriate offers. Plus, your brand and message is always supported by our website www.smartperks.com. Every single Smart Perks package is delivered to an audience of engaged buyers with a prequalified responsiveness and a demonstrated ability to buy.
Smart Perks Advantage segment (Direct Response): The Smart Perks Advantage segment consists of consumers who have recently made a purchase from a direct response channel. In addition to a DR purchase, they have also signed up for one of Sempris’ membership programs, making this segment highly desirable for any advertiser wanting to reach continuity buyers who value savings and discounts. These direct response buyers respond to a wide range of offers reflective of their busy lifestyles.
- Direct Response Buyer
- 50% Female/50% Male
- Ages 45 - 80
- HHI $40K+
- Quarterly Circulation: 600,000 - 800,000
Smart Perks Savvy Shopper segment (New Homeowner): The Savvy Shopper segment consists of active consumers with strong spending power who are looking for products and services across a wide range of categories. What makes these individuals special is that they have recently purchased a new home and are looking for brands and offers to help them turn their house into a home. These individuals also have proven to be highly responsive to direct response offers. Not to be confused simply with 'new movers' which includes renters, the Savvy Shopper segment reaches credit-worthy individuals with higher discretionary incomes who own their homes.
- New Homeowners
- Direct Responsive
- 50% Female/50% Male
- Ages 25-55
- Quarterly Circulation: 500,000
Mailing Frequency and Circulation: Four drops annually, one per quarter.
Placement and Advertising Options:
1) Welcome Letter (Savvy Shopper Only): Premium location on the welcome letter! This is the strongest impact location. Advertiser logo is visible through the window of the envelope. Ad is featured prominently on the welcome letter. It’s the first offer the consumers will see.
2) Turn Key Insert: Mailers only need to provide Smart Perks with insert creative and Smart Perks will print, collate and distribute the pre-designed advertising material for insertion in the shared mailer.
3) Pre-Printed Inserts: Mailers have the opportunity to leverage their existing print pieces for insertion in the shared mailer. Max insert size is: 5 1/2 x 8 1/2, max weight is .25 oz.
There is additional exposure on Smart Perks’ entire multi-channel platform – website, email, and social media space.
Mailer category exclusivity is not guaranteed unless suitable financial arrangements can be made. |
