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Our Senior lists are built using more sources than any other senior database in the United States. Our data is generated from a variety of sources, including phone directories, surveys, U.S. Census Data, voter registration, product and warranty information, credit card transactions, mail order purchases, real estate, and magazine subscriptions, as well as deed and transactional data. To ensure accuracy, we update our lists monthly through USPS® National Change of Address (ncoa®) and CASS Certification.
CONSIDER THE FACTS
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The median income for seniors last year was $27,707 for males and $15,362 for females. |
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The median income for households headed by seniors rose 2% from 2010 to 2011. |
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Social Security constitutes 90% or more of the income received by 36% of beneficiaries in 2010. |
RECOMMENDED USAGE
The U.S. Senior Citizens list is ideal for a variety of offers, including insurance, annuity, long-term care products, estate and retirement planning, health care, Medicare, construction, real estate, leisure and hospitality, hotels, travel, magazine subscriptions, catalogs and retail offers.
SENIOR DATA COMPILATION AND DELIVERABILITY
Our Senior Citizen Database is compiled at the individual level as well as at the household level, which assures you better quality data. Our entire list is continuously updated with new, proprietary data sources to ensure completeness and “selectablity.” Furthermore, our entire senior master file is also standardized, using our proprietary USPS processing on a monthly basis. This includes passing our database through National Change of Address (ncoa®Link®), Locatable Address Conversion System (LACSLink®), and Coding Accuracy Support System (CASS®). These address quality processes help us ensure that our list will perform at the highest level of deliverability for our clients.
For years, our senior database has been compiled using the most advanced technology and industry standards to ensure that we deliver senior marketing information – unmatched in quality – to our clients. We process our entire senior database against the Direct Marketing Association’s national “Do Not Mail” suppression file, a national deceased database provided by the Social Security Administration (SSA). |
