|
COUNTS THROUGH 10/31/2025 |
|
|
| 268,688 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 240,255 |
APOGEE DONOR MATCH |
|
| 111,654 |
3 MONTH DONORS |
$100.00/M
|
| 158,078 |
6 MONTH DONORS |
$95.00/M
|
| 196,758 |
12 MONTH DONORS |
$90.00/M
|
| |
*$15/M APOGEE ENHANCEMENT FEE APPLIES AND COVERS ALL APOGEE SELECTS |
|
| |
SEE BELOW FOR SPECIFIC DONOR CATEGORIES |
|
|
|
|
Exclusively for Apogee members...the Defenders of Wildlife file is now optimized for fundraising appeals. Pinpoint the Defenders of Wildlife donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations. This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership. |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
68% FEMALE 32% MALE |
| SPENDING: |
$17.00 AVERAGE ORDER |
|
|
| $10+ |
$15.00/M |
| $15+ |
$20.00/M |
| $20+ |
$25.00/M |
| $25+ |
$35.00/M |
| AGE |
$15.00/M |
| APOGEE ENHANCEMENT |
$15.00/M |
| ENHANCED SELECTS |
$15.00/M |
| GENDER |
$8.00/M |
| HEALTH CONCERNS |
$15.00/M |
| INCOME |
$15.00/M |
| NON-RECIPROCAL |
$20.00/M |
| PHILANTHROPIC RFM VARIABLES |
|
| POLITICAL SELECTS |
$15.00/M |
| PRESENCE OF CHILD |
$15.00/M |
| RACE/RELIGION/ETHNICITY |
$20.00/M |
| SCF |
$8.00/M |
| STATE |
$8.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| DELIVERY FEE |
$75.00/F |
|
