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Moving is a significant lifestyle change that triggers spending. The FocusOn New Movers: MOB file identifies movers who have recently purchased through mail order. These consumers need a wide range of products and services including insurance, telecom, home security, restaurants, automotive, gyms, dry cleaners, home décor & bedding and much more.
The FocusOn New Movers: MOB database is the most comprehensive, freshest, and cleanest New Mover database on the market today. This file is updated daily, weekly and monthly providing mailers with the advantage of being “First to Market” – giving mailers the benefit of staying ahead of the competition by being the first to contact targeted mail order buyers.
We can provide important information such as distance of move, previous address, changes in dwelling type, new homeowners, families with children, and ethnicity as well as out-of-state movers, people who are downsizing, or people who are “moving up” to identify the best prospects for your offers.
Some Interesting Stats:
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New Movers spend an average of $1,200 on home décor items such as linens and furnishings.
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The greatest amount of personal spending is done within the first three months of moving.
Source: New Phone & Utility Connects, Financial Transaction Change of Address, Publication Subscription Change of Address, Private Consumer File Change of Address
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