Essence Magazine Seniors Mailing List

Essence is the the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's dynamic African-American woman.

SEGMENTS COUNTS THROUGH 04/30/2025
556,673 TOTAL UNIVERSE / BASE RATE $115.00/M
 160,422 ACTIVE SENIOR SUBSCRIBERS     $115.00/M
  AGE SELECT (ALL ORDERS)     + $16.00/M
  FUNDRAISING RATE     $75.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

Essence is the the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's dynamic African-American woman.

 

Essence subscribers (Age 50+) still enjoy reading Essence for its thought provoking features on inspiration/religion, beauty & health, money management and investing, fashion, travel, cooking, social issues and more. Ready to enjoy more leisurely activities, spend more time with their grandchildren and more time traveling, Essence Seniors are a prime audience for fundraising, health, insurance, travel, book clubs, cooking and gardening offers.

 

Demographic Profile:
Average Age 64
Average Income $59,000

 

Essence is enhanced with Infobase demographic and lifestyle data for even better segmentation.

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 82% FEMALE 14% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
6 MONTH HOTLINE   $8.00/M
ADULT AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILD PRESENCE   $16.00/M
CHILDS AGE   $16.00/M
COA   $14.00/M
CREDIT CARD   $11.00/M
DIGITAL SUBS   $20.00/M
EXPIRES   $65.00/M
GENDER/SEX   $8.00/M
GIFT GIVERS   $14.00/M
HOME OWNER   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
NET WORTH   $20.00/M
NEW TO FILE   $14.00/M
NON RECIPROCAL   $10.00/M
PAID   $11.00/M
RENEWALS   $14.00/M
SCF   $10.00/M
SOURCE   $14.00/M
STATE   $10.00/M
VETERAN   $16.00/M
VOTER   $16.00/M
ZIP   $10.00/M
ZIP PROCESSING FEE   $50.00/F
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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