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Readers are interested in pregnancy and child birth, menopause, the prevention of breast cancer, infertility, cosmetic surgeries, and skin care.
These are affluent, information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
Subscribers to Women’s Health Matters follow gurus like Dr. Oz and Suzanne Somers, and read online publications like WebMD and Mercola.com. They subscribe to publications including Women’s Health Magazine, Prevention Magazine, Life Extension and WWD.
Key Demographics:
100% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Media Kit: http://www.newsmax.com/advertise |
