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These Subscribers are likely members of the AARP and AMAC and other organizations that seek to protect Baby Boomers and Seniors during their retirement years. These individuals are engaged and interested in information in the areas of health, finance and personal wellness.
Readers of Retirement News E-Alert are likely subscribers to publications including Kiplinger, Forbes Magazine, Money Magazine, Barron’s, and other financial publications that help them in retirement.
Key Demographics:
90% 45 years and older
65% male
82% college attended, educated or higher
84% homeowners
86% donated to charitable and political causes
90% republicans or conservative
41% net worth in excess of 500k
17% net worth 1-million plus
75% investors who invest in stocks, bonds, elf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
30% spent more than $1000 online in past 12 months
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