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The consumers on FocusOn New Movers: Renters are in the midst of a significant lifestyle change. They have just moved into a rental property and need a wide variety of products and services including household items, furniture, telecom, insurance, loans and credit cards. These consumers include those never having owned a home, those who don't want the expense of owning a home, as well as those who do not qualify for a mortgage.
The FocusOn New Movers: Renters database is the most comprehensive, freshest, and cleanest New Mover database on the market today. Additionally, FocusOn New Movers: Renters is updated weekly providing mailers with the advantage of being "First to Market" - giving mailers the benefit of staying ahead of the competition by being the first to contact targeted prospects.
Some Interesting Stats:
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37% of U.S. Households are Renter-Occupied.
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51% of the population living in Renter-Occupied Housing are under 30 years of age.
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42% of the households have 5 or more units.
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Over 50% of Renters have a household income under $40,000.
Source: New Phone & Utility Connects, Financial Transaction Change of Address, Publication Subscription Change of Address, Private Customer File Change of Address
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