BOOMER NATION - WELLNESS & FITNESS Mailing List

For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Wellness & Fitness consumers are determined not to duplicate the quiet way their parents slipped into their “golden years”.

SEGMENTS COUNTS THROUGH 06/27/2025
8,550,500 TOTAL UNIVERSE / BASE RATE $85.00/M
 715,000 AVERAGE MONTHLY HOTLINE     + $15.00/M
  MAGAZINE SUBSCRIBERS     + $5.00/M
  COOKBOOK BUYERS     + $5.00/M
  PREMIUM CREDIT CARD HOLDER     + $5.00/M
  HEALTH SUPPLEMENTS     + $5.00/M
  FITNESS SUPPLEMENTS     + $5.00/M
  BOOK CLUB MEMBERS     + $5.00/M
  APP DOWNLOADERS     + $5.00/M
  FITNESS DEVICES     + $5.00/M
  FITNESS CENTERS     + $5.00/M
  DIET PLANS     + $5.00/M
DESCRIPTION

For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Wellness & Fitness consumers are determined not to duplicate the quiet way their parents slipped into their “golden years”. They are more active and they control the wealth in this country. To help them stay as young as they feel, they are taking full advantage of all the resources available to them.

 

The Boomer Nation - Wellness & Fitness consumers manage their diets and cite a desire to improve their health as the reason for doing so. They are downloading apps and buying wearable fitness devices to help monitor and improve their health. As such, they are a market in the making for wellness and prevention products and services that will only grow as they age. Their attitude towards aging has opened new marketing opportunities for mailers to capitalize upon. The Boomer Nation- Wellness & Fitness list provides great e-mail and postal prospects for health & beauty, diet & fitness, investment/insurance, travel offers and more!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   $5.00/M
CREDIT CARD   $5.00/M
GENDER   $5.00/M
GEO SELECT   $5.00/M
INCOME   $10.00/M
LIFESTYLE   $10.00/M
PHONES   $25.00/M
PRESENCE OF CHILDREN   $5.00/M
RECENCY   $15.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
RUSH FEE  $150.00/F
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