|
COUNTS THROUGH 06/27/2025 |
|
|
8,550,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
715,000 |
AVERAGE MONTHLY HOTLINE |
+
$15.00/M
|
|
MAGAZINE SUBSCRIBERS |
+
$5.00/M
|
|
COOKBOOK BUYERS |
+
$5.00/M
|
|
PREMIUM CREDIT CARD HOLDER |
+
$5.00/M
|
|
HEALTH SUPPLEMENTS |
+
$5.00/M
|
|
FITNESS SUPPLEMENTS |
+
$5.00/M
|
|
BOOK CLUB MEMBERS |
+
$5.00/M
|
|
APP DOWNLOADERS |
+
$5.00/M
|
|
FITNESS DEVICES |
+
$5.00/M
|
|
FITNESS CENTERS |
+
$5.00/M
|
|
DIET PLANS |
+
$5.00/M
|
|
For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Wellness & Fitness consumers are determined not to duplicate the quiet way their parents slipped into their “golden years”. They are more active and they control the wealth in this country. To help them stay as young as they feel, they are taking full advantage of all the resources available to them.
The Boomer Nation - Wellness & Fitness consumers manage their diets and cite a desire to improve their health as the reason for doing so. They are downloading apps and buying wearable fitness devices to help monitor and improve their health. As such, they are a market in the making for wellness and prevention products and services that will only grow as they age. Their attitude towards aging has opened new marketing opportunities for mailers to capitalize upon. The Boomer Nation- Wellness & Fitness list provides great e-mail and postal prospects for health & beauty, diet & fitness, investment/insurance, travel offers and more! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
AGE |
$5.00/M |
CREDIT CARD |
$5.00/M |
GENDER |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME |
$10.00/M |
LIFESTYLE |
$10.00/M |
PHONES |
$25.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
RECENCY |
$15.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUSH FEE |
$150.00/F |
|