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For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Time to Travel consumers are determined to go through their travel bucket list an visit all those places they said they would go to when the time came.
Well, the time is here! Studies have shown that the Boomers are traveling for the experience, not necessarily the amenities. While staying in a 5 star hotel is nice, gazing at the view from the street in Paris at the Eifel Tower has more value. Travel is going to experience a period of growth over the next 10 years thanks to the Boomer Nation - Time to Travel consumers. According to the recent studies, the retirement market for travelers will grow by 36% which translates to 8MM more retired domestic travelers and 4MM foreign travelers. Another added benefit is retired travelers spend 12% more than employed travelers on domestic vacations and 23% more on foreign vacations.
A broad range of travel marketers will gain from this trend - luxury services and cruise lines. Their attitude towards aging has opened new marketing opportunities for mailers to capitalize upon. The Boomer Nation - Time to Travel list provides great e-mail and postal prospects for health & beauty, self improvement, diet & fitness, investment/insurance, travel offers and more! |
