For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Brainersize consumers are determined not to let their mental acuity slip. According to the Alzheimer's Association, every 67 seconds someone if diagnosed with Alzheimer's disease. The Boomers here are indeed worried. The Brain fitness market has grown in recent years due the investment Boomers are making in games and services aimed at helping them maintain or improve their brain fitness.
The Boomer Nation - Brainersize generation have the most online-savvy Boomers edging ever closer to their 60's, marketers should expect to see an even bigger investment in online games and tools that help them maintain their mental dexterity even longer.
Their attitude towards aging has opened new marketing opportunities for mailers to capitalize upon. The Boomer Nation- Wellness & Fitness list provides great e-mail and postal prospects for health & beauty, self improvement, diet & fitness, investment/insurance, travel offers and more! |