BOOMER NATION - BRAINERSIZE Mailing List

For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Brainersize consumers are determined not to let their mental acuity slip. According to the Alzheimer's Association, every 67 seconds someone if diagnosed with Alzheimer's disease.

SEGMENTS COUNTS THROUGH 07/28/2025
5,750,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 480,000 AVERAGE MONTHLY HOTLINE     + $15.00/M
  MAGAZINE SUBSCRIBERS     + $5.00/M
  BOARD GAMES     + $5.00/M
  PREMIUM CREDIT CARD HOLDER     + $5.00/M
  SUDOKU     + $5.00/M
  ELECTRONIC GAME CENTERS     + $5.00/M
  BOOK CLUB MEMBERS     + $5.00/M
  APP DOWNLOADERS     + $5.00/M
  PUZZLES     + $5.00/M
  ONLIME GAMES     + $5.00/M
  DVD'S     + $5.00/M
DESCRIPTION

For those born between the years of 1948 - 1964, they were a part of the largest birth rate the US ever experienced, hence the term Baby Boomer. The Boomer Nation - Brainersize consumers are determined not to let their mental acuity slip. According to the Alzheimer's Association, every 67 seconds someone if diagnosed with Alzheimer's disease. The Boomers here are indeed worried. The Brain fitness market has grown in recent years due the investment Boomers are making in games and services aimed at helping them maintain or improve their brain fitness.

 

The Boomer Nation - Brainersize generation have the most online-savvy Boomers edging ever closer to their 60's, marketers should expect to see an even bigger investment in online games and tools that help them maintain their mental dexterity even longer.

 

Their attitude towards aging has opened new marketing opportunities for mailers to capitalize upon. The Boomer Nation- Wellness & Fitness list provides great e-mail and postal prospects for health & beauty, self improvement, diet & fitness, investment/insurance, travel offers and more!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SPENDING: $175.00 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
CREDIT CARD   $5.00/M
GENDER   $5.00/M
GEO SELECT   $5.00/M
INCOME   $10.00/M
LIFESTYLE   $10.00/M
PHONES   $25.00/M
PRESENCE OF CHILDREN   $5.00/M
RECENCY   $15.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
RUSH FEE  $150.00/F
RELATED LISTS
BOOMER NATION - WELLNESS & FITNESS
BOOMER NATION - TIME TO TRAVEL
BABY BOOMERS CLUB MEMBERS
BABY BOOMERS CLUB - HEALTH SUBSCRIBERS
BABY BOOMERS CLUB - FINANCIAL INVESTORS
BABY BOOMERS CLUB - CONTRIBUTORS
SENIOR MAIL ORDER BUYERS BY MARIGOLD
BABY BOOM GENERATION
BABY BOOMERS CLUB - TRAVEL MEMBERS
BOOMER LIVING - BABY BOOMER MASTERFILE