IN DOG YEARS Mailing List

The In Dog Years list is comprised of dog owners who have dogs in various stages of their life cycle. From puppies to seniors, each age range has its own special needs. The pet industry is booming as pet owners are buying apparel, strollers, specialty food and treats to leashes and harnesses and much more!

SEGMENTS COUNTS THROUGH 04/28/2025
2,750,000 TOTAL UNIVERSE / BASE RATE $95.00/M
 225,000 AVERAGE MONTHLY HOTLINE     + $10.00/M
 675,000 AVERAGE 3 MONTH HOTLINE     + $10.00/M
  PET FOOD     + $5.00/M
  APPAREL BUYERS     + $5.00/M
  DOGS UNDER 1     + $5.00/M
  BOOK BUYERS     + $5.00/M
  MAGAZINE SUBSCRIBERS     + $5.00/M
  DOGS 1-5 YEARS     + $5.00/M
  DONORS     + $5.00/M
  PET ACCESSORIES     + $5.00/M
  DOGS 6+ YEARS     + $5.00/M
DESCRIPTION

The In Dog Years listis comprised of dog owners who have dogs in various stages of their life cycle. From puppies to seniors, each age range has its own special needs. The pet industry is booming as pet owners are buying apparel, strollers, specialty food and treats to leashes and harnesses and much more!

 

The send their dogs to training classes to learn how to behave both at home and in public. Their dogs are so much more than a pet, they are a part of the family. When they require care, it's off to the vets they go and sometimes it's more to have a teeth cleaning done for their dogs then it is for their own children. But no expense is spared to make sure their dogs have the best of everything. The In Dog Years dog owners are also known to donate generously to causes that benefit animals. This makes them a perfect audience for fundraising efforts.

 

Sourced from transactional, promotional, survey and online data, this direct response file can be segmented to target the audience your mailer wants to reach. We offer postal, email and *display advertising. By utilizing the "triple play" approach, the response and conversion rates are known to greatly increase. Let us build a customized display campaign for you and we're confident it will be a success!

ORDERING INSTRUCTIONS
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SELECTS
AGE   $5.00/M
CREDIT CARD   $10.00/M
GENDER   $5.00/M
GEO SELECT   $5.00/M
INCOME   $10.00/M
LIFESTYLE   $10.00/M
PHONES   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
RECENCY   $10.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
RUSH FEE  $150.00/F
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