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The consumers on FocusOn Mortgages (FOM) are in the midst of a significant lifestyle change. Their ability to secure a mortgage indicates both financial stability and a desire to fund major expenditures to improve their daily lives. Whether the mortgage is to purchase a new home or tap into the equity of an existing property, this points to consumers who are motivated to spend and spend big! The consumers on FocusOn Mortgages (FOM) need a wide range of products and services including insurance, telecom, home security, restaurants, automotive, home improvement, and furniture and appliances.
The FocusOn Mortgages (FOM) database is a comprehensive database of consumer new housing and refinance transactions across the U.S. It is aggregated, cleaned, and enriched from over 3,100 country courthouses via weekly updates. Household occupants, key demographics, and contact information are appended, where available to further enhance the available selects, which include the transaction parameters and property characteristics. With access to over 50 million properties, FocusOn Mortgages (FOM) empowers you to market to new homeowners, reverse mortgage recipients and other special borrowers, such as consumers securing VA of FHA loans.
Some Interesting Stats:
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About 80% of New Homeowners will make major home improvements and purchase new appliances.
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Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in June to their highest pace in nearly six years.
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Sales of new homes are expected to climb by more than 12% in 2016, while existing home sales are expected to increase by 3%.
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