RETURNING STUDENTS - BACK TO SCHOOL AUTOMOBILE BUYERS Mailing List

The Returning Students - Back to School Automobile Buyers parents and students are in market to buy a new or used vehicle for the upcoming school year. Now that their high school student is age 16 or their college aged student needs a car to commute to college from their off campus apartment, the time has come to buy a car

SEGMENTS COUNTS THROUGH 10/28/2025
1,650,250 TOTAL UNIVERSE / BASE RATE $95.00/M
 137,500 AVERAGE MONTHLY HOTLINE     + $15.00/M
 412,500 AVERAGE 3 MONTH HOTLINE     + $10.00/M
  BUYING TO OWN    
  GAS CREDIT CARDS    
  EXTENDED AUTO WARRANTEES    
  LEASING A CAR    
  INSURANCE SEEKERS    
  BANK CREDIT CARDS    
DESCRIPTION

The Returning Students - Back to School Automobile Buyers parents and students are in market to buy a new or used vehicle for the upcoming school year. Now that their high school student is age 16 or their college aged student needs a car to commute to college from their off campus apartment, the time has come to buy a car.

 

With this responsibility comes a need for other services as well - insurance, gas cards/credit cards and extended auto warrantees. Deciding whether to lease or own is another big decision. The Returning Students - Back to School Automobile Buyers are great prospects for these services! Sourced from online insurance quote sites, transactional, promotional, survey and online data, this direct response file can be segmented to target the audience you mailer wants to reach.

 

We offer postal, email and *display advertising. By utilizing the "triple play" approach, the response and conversion rates are known to greatly increase. Let us build a customized display campaign for you and we're confident it will be a success!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEO SELECT   $5.00/M
INCOME   $10.00/M
LIVESTYLE   $10.00/M
PHONES   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
RECENCY   $10.00/M
SCHOOL YEAR   $10.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
RUSH FEE  $150.00/F
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