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The Returning Students - Back to School Automobile Buyers parents and students are in market to buy a new or used vehicle for the upcoming school year. Now that their high school student is age 16 or their college aged student needs a car to commute to college from their off campus apartment, the time has come to buy a car.
With this responsibility comes a need for other services as well - insurance, gas cards/credit cards and extended auto warrantees. Deciding whether to lease or own is another big decision. The Returning Students - Back to School Automobile Buyers are great prospects for these services! Sourced from online insurance quote sites, transactional, promotional, survey and online data, this direct response file can be segmented to target the audience you mailer wants to reach.
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