Supermarket News from Informa Mailing List

Supermarket News is the leading media brand in the food-retail industry. No other brand reaches more senior-level decision makers across as many platforms. We cover the entire food-retail industry —from retailers to wholesalers, large chains to independent grocers.

SEGMENTS COUNTS THROUGH 08/29/2025
73,335 TOTAL UNIVERSE / BASE RATE $175.00/M
 34,991 RECORDS WITH PHONES     + $60.00/M
  AUDIENCE EXTENSION - TARGETED BANNER IMPRESSIONS     $40.00/M
 26,818 EMAIL RECORDS     $375.00/F
  TRANSMISSION     + $50.00/M
DESCRIPTION

Supermarket News is the leading nationally circulated trade magazine for the food distribution industry. SN keeps readers up to date by posting real-time news and other information and offering a free daily e-newsletter service. Executives use SN's coverage as their primary information source for industry news, trends and features. The brand's readership includes retailers, manufacturers, brokers, analysts, association executives and others connected to the industry. The brand is recognized as the authoritative voice in its field.

 

 

Description Postal Qty Email Qty
     
Business Code    
Rtlr / Hdqrtrs - Prsnl / Field Supv 13835 1856
Retailer - Store Level Mngmt 15775 2130
Wholesaler 3073 551
Food Broker 501 149
Manufacturer/supplier 12514 1423
Food Association 195 48
Advertising Agency 1531 99
Government Agency 30 12
Financial 403 122
Educational Institution 91 59
Other 1049 307
     
Job Title    
President / Owner / Chrmn / Ceo 12010 1822
Evp / Svp / Vp 4959 1085
Buyer / Merchandiser 2135 459
Advertising Market Manager 1083 163
Other Headquarters Personnel 1977 437
Store Manager 7883 654
Asst Manager / Co-manager 1240 132
Department Manager 4042 476
Other Store Personnel 2193 254
Sales Representative 1009 410
Vp Marketing 660 76
Director/brand Manager 1140 138
Promotions / Merchandise Manager 442 53
Technology - It / Cio / Mis 436 84
Other 2232 802
     
Number Of Employees    
1 - 100 7780 1174
101 - 1000 2435 542
1001 - 5000 1209 259
5000+ 3373 646
     
Number of Stores    
Single Store 5625 1138
2 - 3 Stores 1576 316
4 - 10 Stores 1680 360
11 - 50 Stores 3525 579
51 - 200 Stores 5460 933
201 + Stores 12074 1692
     
Product Responsibility    
Produce 700 155
Bakery 469 113
Health & Beauty Care 314 68
General Merchandise 390 93
Dairy 365 69
Deli 404 91
Private Label 442 83
Grocery 911 258
Frozen Food 434 75
Direct Store Delivery 215 39
Mis Equipment 183 45
Meat 1441 215
Video 892 98
Pharmacy 2492 280
Grocery Non-foods 1525 235
Other 1489 451
All Of The Above 1760 572
     
Sales Volume    
Less Than $2 Million 8580 792
$2 Million-$20 Million 2904 537
$21 Million-$100 Million 1602 382
$101 Million-$500 Million 1008 197
$501 Million Plus 3873 754
     
Type Of Business    
Supermarket >$2 Million 3344 1015
Superette 123 43
Convenience 125 48
Mass Merchandiser/hypermarket 144 48
Voluntary 136 25
Cooperative 223 40
Unaffiliated 105 29
Specialty 262 103
Rack/jobber/serv Merchandiser 53 21
Other 828 320
     
Title Category    
Top Management 22489 3204
Middle/administrative Management 17880 2240
Financial Management 1947 334
Sales & Marketing Management 6944 1122
Information Technology (it) Professionals 364 86
Production Management 931 96
Engineering Management 248 53
Professionals 4649 596
All Other Management 107 33
Vp-level 4978 848
Director-level 4473 756
Manager-level 17547 1949
Assistant -level 196 30
Human Resources 302 52
Purchasing 182 25
Retired 14 4
Senior (c-level Or Higher) 12893 1637
Education 27 11
Medical 3452 345
Lawyers 40 8

 

Informa reaches over 30MM+ professionals and has touch points for virtually every industry. Our diverse portfolio of properties can help you reach your target audience. 

 

(Retailers, wholesalers, manufacturers, food associations, food brokers, educational institutions)


(formerly Penton)

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: BUSINESS
CHANNELS: Mailing List Email List Telephone List  
SOURCE: CONTROLLED CIRCULATION 
PRIVACY: OPT-OUT 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 14% FEMALE 64% MALE  
SELECTS
BUSINESS TYPE   $25.00/M
GEOGRAPHIC: STATE, SCF, ZIP   $20.00/M
JOB TITLE   $25.00/M
NUMBER OF EMPLOYEES   $25.00/M
NUMBER OF STORES   $25.00/M
ONE NAME PER SITE   $25.00/M
PERSONALITY RESPONSIBILITY   $25.00/M
PHONE NUMBER   $60.00/M
PRIMARY BUSINESS PRODUCT   $25.00/M
PRODUCT RESPONSIBILITY   $25.00/M
PRODUCTS   $25.00/M
SALES VOLUME   $25.00/M
SIC CODE   $25.00/M
TITLE CATEGORY   $25.00/M
ADDRESSING
KEY CODING  $5.00/M
A/B SPLIT  $150.00/F
EMAIL DELIVERY  $100.00/F
EMAIL SET UP  $150.00/F
EMAIL SUPPRESSION  $150.00/F
FTP  $100.00/F
RELATED LISTS
NATION'S RESTAURANT NEWS FROM INFORMA
NATURAL FOODS MERCHANDISER FROM INFORMA
MEAT & DELI RETAILER BUSINESS MAILING LIST
PL BUYER BUSINESS MAILING LIST
FANCY FOOD AND CULINARY PRODUCTS MAGAZINE
BAKE MAGAZINE BUSINESS
STRATEGY INSIGHTS (FKA: INTERNET RETAILER MAGAZINE SUBSCRIBERS)
CONFECTION & SNACK FOOD RETAILING BUSINESS MAILING LIST
FOOD & BEVERAGE MAGAZINE BUSINESS MAILING LIST
INSTORE MAGAZINE