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These Baby Boomers and Seniors have a passion to travel and explore the world. These opt-in readers are looking for the latest promotions on cruises and cruise information, resorts, overseas travel, bus tours, airlines, time shares and hotel accommodations. They are also looking for travel news and reviews. Many have an interest in vacation real estate and second homes, including overseas real estate.
Newsmax email readers include a high concentration of active business owners, C-level executives, top management, IT industry and veterans.
Newsmax readers are highly responsive, affluent, high net worth consumers who are seeking health, financial, lifestyle charitable and political offers.
Key Demographics:
90% 45 years and older
65% male46% have traveled in the last year
82% college attended, educated or higher
84% homeowners
86% donated to charitable and political causes
90% republicans or conservative 20% senior management
41% net worth in excess of 500k
17% net worth 1-million plus26% own small business
75% investors who invest in stocks, bonds, etf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
30% spent more than $1000 online in past 12 months
73% pet owners
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