|
COUNTS THROUGH 10/31/2024 |
|
|
| 11,276 |
TOTAL UNIVERSE / BASE RATE |
£140.00/M |
| 7,241 |
0-18M BUYERS |
£140.00/M
|
| 4,035 |
19-24M BUYERS |
£120.00/M
|
|
|
|
Cashmere Centre are experts in all things in luxurious cashmere. From sweaters to cardigans, dressing robes to bed socks, dresses to a wide range of colourful Pashmina, there is something for everyone at The Cashmere Centre.
Customers are predominantly females aged 50-70, and have been sourced through Cashmere Centres regular catalogue mailings, as well as inserts, off-the-page advertising, and Cashmere Centre’s website.
These buyers are mature homeowners who are highly responsive to direct mail and suitable for charity mailings, financial services, holiday & leisure and other non-competitive mail order offers looking to target a mature, affluent consumer.
Swaps may be considered for similar profiled mailers.
Profile
- 90% Female
- ABC1
- Aged 50+
- AOV £160.00
- Homeowners
- Credit Card Users
Interests
- Fashion
- Travel
- Gardening
- Charities
- Theatre/Art
- Gourmet Food
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS, INTERNET/ON-LINE, CATALOG |
| PRIVACY: |
OPT-OUT |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
UK |
| GENDER: |
90% FEMALE |
| SPENDING: |
£145.00 AVERAGE ORDER |
|
|
| GEO SELECT |
£10.00/M |
| INTERESTS |
|
| MULTIBUYERS |
£10.00/M |
| ORDER VALUE |
£10.00/M |
| RECENCY |
£10.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
£50.00/F |
| FTP |
£50.00/F |
|
