|
COUNTS THROUGH 08/09/2020 |
|
|
| 13,562,080 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 250,000 |
MONTHLY RESPONDERS |
$15.00/M
|
| 750,000 |
QUARTERLY RESPONDERS |
$5.00/M
|
| 11,063,050 |
AGE/ EXACT DOB/HHI |
$5.00/M
|
| 2,000,024 |
CIGAR SMOKERS |
$5.00/M
|
| 437,915 |
MOIST, SNUFF, CHEWING TOBACCO |
$5.00/M
|
|
|
The Smokers database is comprised of cigarette and cigar smokers. These individuals have submitted their information via online websites, surveys, coupon offers and tobacco offers. They respond well to cigarette coupons and offers, new brands and promotions. They can be targeted according to their gender, geo, age, income and brand. Reach cigarette and cigar smokers at their home and/or email address.
These consumers have completed a questionnaire about their use of tobacco products. All responders have stated that they are smokers and many of these consumers have purchased their tobacco products online. This smokers list is comprised of RJ Reynolds offers and Smokersreward.com survey submissions.
UPDATE CYCLE:
NCOA processed quarterly, new names added monthly.
|
|
| MARKET: |
BUSINESS AND CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, MASTERFILE ENHANCED, BUYERS, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS, CASH BUYERS, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, PUBLICATIONS, CREDIT CARDS, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
56% FEMALE 44% MALE |
|
|
| CITY |
$2.50/M |
| DATE OF BIRTH |
$8.00/M |
| ETHNIC/ETHNICITY |
$2.50/M |
| GENDER/SEX |
$2.50/M |
| GEOGRAPHY |
$2.50/M |
| HOME OWNER |
$2.50/M |
| HOTLINE |
$2.50/M |
| HOUSEHOLD INCOME |
$2.50/M |
| MARITAL STATUS |
$2.50/M |
| NET WORTH |
$2.50/M |
| PHONE NUMBER |
$2.50/M |
| PRESENCE OF CHILD |
$12.50/M |
| RENTER |
$2.50/M |
| STATE |
$2.50/M |
| ZIP |
$2.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| CD ROM |
$20.00/F |
| EMAIL |
$75.00/F |
| FLASH DRIVE |
$20.00/F |
| FTP DOWNLOAD |
$20.00/F |
|
