Senior Americans by Senior Source List Mailing List

U.S. SENIOR CITIZENS Since 1989, senior citizen-focused marketers have improved their ROI with our U.S. Senior Citizen Database. This database allows you to pinpoint your best senior prospects from over 52 million seniors. As the oldest and most respected senior list company in the country, we understand the issues marketers face with a mature demographic. With over 200 demographic and psychographic selects to choose from, we guarantee we'll enhance your prospecting list.

SEGMENTS COUNTS THROUGH 11/20/2017
54,298,745 TOTAL UNIVERSE / BASE RATE $65.00/M
 43,438,996 TELEPHONE     + $10.00/M
 32,028,761 EMAIL     + $25.00/M
DESCRIPTION

U.S. SENIOR CITIZENS

Since 1989, senior citizen-focused marketers have improved their ROI with our U.S. Senior Citizen Database. This database allows you to pinpoint your best senior prospects from over 52 million seniors. As the oldest and most respected senior list company in the country, we understand the issues marketers face with a mature demographic. With over 200 demographic and psychographic selects to choose from, we guarantee we'll enhance your prospecting list.

 

HOW OUR DATA IS COMPILED

Senior Source lists are built using more sources than any other senior database in the United States. Our data is generated from a variety of sources, including phone directories, surveys, U.S. Census Data, voter registration, product and warranty information, credit card transactions, mail order purchases, real estate, and magazine subscriptions, as well as deed and transactional data. To ensure accuracy, we update our lists monthly through USPS® National Change of Address (ncoa®) and CASS Certification.

 

POPULAR SELECTIONS

 Age  Residence  Income
 Location  Religion  Pet Owners
 Ethnicity  Wine Lovers  Net Worth
 Credit Card Use  Boat Owners  Travel History
 Gender  Auto Owners  New Movers
 Contributions  Phones  Hobbies / Interests
 Grandparents  Homeowners  Mail Order Buying
 Heads of Household  Sweepstakes  Marital Status

 

CONSIDER THE FACTS

The median income for seniors last year was $27,707 for males and $15,362 for females.
The median income for households headed by seniors rose 2% from 2010 to 2011.
Social Security constitutes 90% or more of the income received by 36% of beneficiaries in 2010.

 

RECOMMENDED USAGE

The U.S. Senior Citizens list is ideal for a variety of offers, including insurance, annuity, long-term care products, estate and retirement planning, health care, Medicare, construction, real estate, leisure and hospitality, hotels, travel, magazine subscriptions, catalogs and retail offers.

 

SENIOR DATA COMPILATION AND DELIVERABILITY

Our Senior Citizen–Mature Adults Database is compiled at the individual level as well as at the household level, which assures you better quality data. Our entire list is continuously updated with new, proprietary data sources to ensure completeness and “selectablity.” Furthermore, our entire senior master file is also standardized, using our proprietary USPS processing on a monthly basis. This includes passing our database through National Change of Address (ncoa®Link®), Locatable Address Conversion System (LACSLink®), and Coding Accuracy Support System (CASS®). These address quality processes help us ensure that our list will perform at the highest level of deliverability for our clients.  For 25 years, our senior database has been compiled using the most advanced technology and industry standards to ensure that we deliver senior marketing information – unmatched in quality – to our clients.

We process our entire senior database against the Direct Marketing Association’s national “Do Not Mail” suppression file, a national deceased database provided by the Social Security Administration (SSA).

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, MULTI SOURCED, DIRECTORIES, GOVERNMENT RECORDS, MASTERFILE ENHANCED, BUYERS, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS, RETAIL/POP, CATALOG, COD, INTERNET/ON-LINE, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD, COUPON, PUBLICATIONS, CONTROLLED CIRCULATION, NEWSLETTER, ATTENDEES, MEMBERSHIP, CREDIT CARDS, INSURANCE, TV GENERATED, TV/CABLE TV, RADIO, CONTINUITY/CLUB/BUYER, RECORD/CASSETTE/CD, SWEEPSTAKES NO'S, TELEMARKETING, DIRECT MAIL SOLD 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
AUTO OWNERS   
BEHAVIOR   $10.00/M
BOAT OWNERS   
CONTRIBUTIONS   
CREDIT CARD USE   
CREDIT SCORES   
ETHNIC/ETHNICITY   
GENDER   
GRANDPARENTS   
HEADS OF HOUSEHOLD   
HOMEOWNER   $7.00/M
HOMEOWNERS   
INCOME   $5.00/M
LIFESTYLE   $7.00/M
LOCATION   
MAIL ORDER BUYING   
MARITAL STATUS   $3.00/M
NET WORTH   
NEW MOVERS   
PHONES   
RELIGION   
RESIDENCE INCOME   
WINE LOVERS   
ADDRESSING
KEY CODING  $2.00/M
EMAIL  $50.00/F
FTP  $75.00/F
LABELS  $25.00/M
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U.S. SENIOR CITIZENS BY SENIOR SOURCE LIST
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